ITV has announced a partnership with the identity infrastructure provider InfoSum that will allow advertisers to match target audiences against the 30 million users of ITV Hub.
ITV advertising revenues fall 43%
ITV has said it’s not possible to provide financial guidance for the remainder of the year.
BritBox ready for global expansion
The BBC Studios/ITV streaming platform BritBox is set to rollout to 25 countries worldwide.
ITV reducing costs, but online providing light
Advertising revenues at ITV fell by 42% in April as demand was hit by the Covid-19 pandemic.
BritBox “on plan”, as ITV see VOD growth
ITV says that BritBox UK is “on plan” following a successful launch last November.
ITV announces Sanjeevan Bala as new Group Chief Data & AI Officer
ITV has appointed Sanjeevan Bala to raise the broadcasters overall data capability and accelerate the adoption of AI.
ITV in talks with BT for Champions League games
ITV is reportedly in discussions with BT in a bid to return live coverage of the Champions League back to terrestrial television.
Doctor Who Classic most watched on BritBox over Christmas
The most streamed series on BritBox was Doctor Who Classic in the days from Christmas Eve through to Boxing Day.
ITV to launch new addressable advertising platform
ITV has given details of its new addressable advertising platform that will launch at the beginning of 2020.
Ofcom: BritBox not a threat to BBC public service activities
An assessment by the regulator Ofcom has found there is not a significant risk that the BBC’s involvement in Britbox would change the relationship with its public service activities.