ITV has appointed Sanjeevan Bala to raise the broadcasters overall data capability and accelerate the adoption of AI.
The new Group Chief Data & AI Officer will head up a team that will work across ITV’s commercial teams, Direct to Consumer Business, Broadcast, Studios, Marketing and Strategy functions, the Management Board, and advertising partners.
“Accelerating ITV’s data capabilities is at the heart of ITV’s More Than TV strategy, and we are delighted that Sanjeevan is joining ITV at this exciting time in our transformation. Sanjeevan has a proven track record of using data to drive commercial value, and we look forward to him building upon the foundations already established to take ITV’s data strategy to the next level,” said Rufus Radcliffe, Chief Marketing Officer and Director of Direct to Consumer.
“I am thrilled to be joining ITV, it’s a great opportunity to experiment by developing data products that will create value across the business. Blending human creativity with machine intelligence will allow ITV to navigate a clear path through the fourth industrial revolution,” added Bala.
Sanjeevan joins ITV direct from Channel 4, where he was head of data science. He’s previously spent six years within Channel 4 as Head of Planning and Analytics, and has also held roles within PwC, Dunnhumby and a number of start-ups in Silicon Valley.