Planet V, ITV’s premium advanced advertising platform, goes live today.
ITV has announced a partnership with the identity infrastructure provider InfoSum that will allow advertisers to match target audiences against the 30 million users of ITV Hub.
ITV has said it’s not possible to provide financial guidance for the remainder of the year.
The BBC Studios/ITV streaming platform BritBox is set to rollout to 25 countries worldwide.
Advertising revenues at ITV fell by 42% in April as demand was hit by the Covid-19 pandemic.
ITV says that BritBox UK is “on plan” following a successful launch last November.
ITV has appointed Sanjeevan Bala to raise the broadcasters overall data capability and accelerate the adoption of AI.
ITV is reportedly in discussions with BT in a bid to return live coverage of the Champions League back to terrestrial television.
The most streamed series on BritBox was Doctor Who Classic in the days from Christmas Eve through to Boxing Day.
ITV has given details of its new addressable advertising platform that will launch at the beginning of 2020.