The most streamed series on BritBox was Doctor Who Classic in the days from Christmas Eve through to Boxing Day.
In the first 24 hours of its availability on the service, fans flocked to stream the 600+ episode collection, outstripping the popularity of other series by almost 20:1.
Social media quickly became awash with appreciation for the offering; the first time Doctor Who Classic has been available to stream in the UK.
“Damn it, thanks to BritBox_UK and its app permitting me to watch classic #DoctorWho on my phone in bed, I may never sleep again,” said one fan.
“We are so glad that subscribers are enjoying our fantastic Doctor Who Classic collection; the first of its kind available to stream in the UK. There has never been a better reason to miss a few nights’ sleep,” said Reemah Sakaan, group launch director for ITV SVOD.