Building upon the success of the service in the US and Canada, where it recently hit one million subscribers, as well as the UK, where it launched in November 2019, it will seek to broaden its global footprint across Europe, Asia, the Middle East, South America and Africa. As previously announced, BritBox will also be launching in Australia later this year.
Commenting on the expansion, Carolyn McCall, ITV CEO, said: “This international expansion plan will firmly establish BritBox as a global premium brand in a rapidly growing sector. Offering subscribers the best and biggest collection of British content has enabled BritBox to rapidly grow in our existing countries and as streaming continues to expand worldwide this roll out will give our distinctive streaming business truly international scale”.
Tim Davie, CEO BBC Studios, added: “BritBox has very quickly found a place in viewers’ hearts and we know there is further appetite amongst international audiences who love great British content. We are actively appraising new markets to introduce the service and are very excited about the imminent launch in Australia”.