Apple TV, HBO Now will now also become available on the Google Play store, Chromecast and also on Android TV.
European cultural channel ARTE has made its catch-up TV service ARTE+7 and its music portal ARTE Concert available on the Apple TV set-top-box.
Apple is in discussion with the major US TV networks ahead of a launch of its own online TV service this autumn.
ABC News is now available as a streaming channel on Roku players and Roku TV models, the first ABC News streaming channel on smart TVs. ABC News is now also available internationally on Apple TV.
WATCH VIDEO. The new OTT service HBO Now is premiering this April, making a HBO subscription available exclusively to Apple TV and other devices for a monthly $14.99 subscription fee.
Viacom is to launch its own MTV-branded music and video streaming apps. MTV Play and MTV Trax will be available direct through MTV and bundled with mobile operator packages.
Roku remains the leading streaming player in the United States, but Google Chromecast has knocked Apple TV into second place, according to Parks Associates.
Roughly one-third of Digital Media Player owners have reduced or eliminated pay TV service because of the devices, according to GfK research.
Apple TV users in the UK can now access the Now TV Entertainment Month Pass and Sky Movies Month Pass through the streaming device.
Norwegian pubic broadcaster NRK has launched its own SVOD application on Apple TV offering more than 40 000 programmes, free to view for a new audience.