Roku remains the leading streaming player in the United States, but Google Chromecast has knocked Apple TV into second place, according to Parks Associates.
Roughly one-third of Digital Media Player owners have reduced or eliminated pay TV service because of the devices, according to GfK research.
Apple TV users in the UK can now access the Now TV Entertainment Month Pass and Sky Movies Month Pass through the streaming device.
Norwegian pubic broadcaster NRK has launched its own SVOD application on Apple TV offering more than 40 000 programmes, free to view for a new audience.
Apple TV sales growth has slowed significantly this year, down to a 12% annual growth rate at an estimated 1.9 million units sold in Q2 2014 according to Strategy Analytics.
Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most, according to new research from Parks Associates.
49% of all US households have at least one television set connected to the internet, according to new consumer research from Leichtman Research Group.
Sony will be launching PlayStation TV in Europe and across the PAL region later this year. PS TV is a new micro console costing €99.
TV Everywhere viewing grew 246% in the US in past year, according to the Adobe Digital Index (ADI).
Google promises easy connection with its new Chromecast dongle. And indeed, it is installed in minutes, if not seconds. Just plug the dongle in a HDMI slot of the TV set, connect the power supply, either to an USB port or directly to the mains with an adapter, and off you go.