Now TV has gone live on the new Apple TV platform, allowing UK owners of the recently released Apple TV 4 access to the seven Sky Sports-branded channels and 13 pay-TV channels.
Gidon Katz, Director of Now TV, said: “We are pleased to be able to offer our range of flexible and great value NOW TV passes to Apple TV customers on the new box.”
Now TV already has a presence on the previous Apple TV model.
A Sky Sports Day Pass can be purchased for £6.99, a Sky Movies Month Pass is £9.99 per month, and the Entertainment Month Pass £6.99 per month. Both the Entertainment and Sky Movies passes start with a 14-day free trial.