The Nordic region is seeing local players able to rise above the challenge of US streaming giants Netflix and Amazon.
Viaplay streaming will be made available to viewers of Boxer following an extension of an agreement between Nordic Entertainment Group (NENT Group) and the Danish digital TV platform.
The top five SVOD services are behind 89% of total subscription streaming revenues in Europe, according to Michail Chandakas at Kagan.
DNA is to add Viasat’s streaming service Viaplay to its Viasat channel packages. At the same time, DNA becomes the first operator to offer Viaplay as a separate subscription.
Content from National Geographic is to be added to Nordic Entertainment Group’s Viafree and premium Viaplay streaming services.
Nordic Entertainment Group’s Viaplay streaming service will be compatible with Google Home and Google Home Mini when they arrive in stores across Scandinavia on 24 October.
NENT Group has secured the Danish rights to UEFA Euro 2020, which will be made available on its streaming service Viaplay.
The Nordic market for S-VOD services has grown considerably over the last few years in both subscriptions and revenues.
Every Viaplay customer now spends an average of 32 hours a month viewing content on MTG’s Nordic video streaming service – a 25 per cent increase between 2016 and 2017.
Viaplay has been the main revenue driver for Modern Times Group (MTG), according to Jette Nygaard Andersen, the latter’s EVP; CEO of MTG’s Central European operations.