MTG has launched its Viaplay video streaming service in Estonia, Latvia and Lithuania.
Matrix star Keanu Reeves is to feature in the first original commission by Viaplay.
MTG president Jørgen Madsen Lindemann says the company has been substantially transformed from a traditional broadcaster to a broad-based digital entertainment company.
Streaming service Viaplay has come out top in a survey conducted by Svenskt Kvalitetsindex (SKI).
MTG’s online streaming service Viaplay has secured carriage with mobile operator Tele2.
MTG’s Viaplay will have exclusive Nordic VOD rights to content from the Nickelodeon brand through until 2020.
MTGx, the digital content division of Modern Times Group, has announced that Fredrik Ljungberg will assume the role as programming director for Viaplay Nordic. He’ll take up the role on October 1.
Swedish audience research organisation MMS (Mediamätning i Skandinavien) is to measure the advertisements shown on computers, tablets and smart phones from the broadcasters TV4, Modern Times Group (MTG) and SBS Discovery.
Elemental video processing is enabling delivery of nearly 40 live channels and thousands of hours of premium library content to internet connected devices for Viaplay.
Modern Times Group’s Viaplay multiscreen service has added a new download to go service that allows Apple iOS devices to store content for a maximum of 30 days.