• Subscribe
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Columns
    • Chris Dziadul
    • Julian Clover
    • Robert Briel
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Viaplay to sponsor Scottish League Cup

November 1, 2022 09.42 Europe/London By Chris Dziadul

GLASGOW, SCOTLAND – NOVEMBER 01: The Viaplay Cup is pictured at Hampden Park, on November 01, 2022, in Glasgow, Scotland. (Photo by Ross MacDonald / SNS Group)

Viaplay and the Scottish Professional Football League (SPFL) have announced that the Scottish League Cup, previously known as the Premier Sports Cup, will be rebranded as the Viaplay Cup. The change follows Viaplay’s recent acquisition of Premier Sports.

Viaplay will show Viaplay Cup football until at least the end of the 2026/27 season. Scottish fans can also enjoy the Scottish Cup on Viaplay and follow the Scotland men’s national team in the qualifiers for Euro 2024, FIFA World Cup 2026 and Euro 2028, as well as UEFA Nations League and friendly matches.

The semi-finals of this season’s Viaplay Cup will take place in January 2023, when Celtic face Kilmarnock and Rangers play Aberdeen on 14 and 15 January respectively. Both games will be played at Hampden Park and will be shown live and exclusive on Viaplay. The Viaplay Cup Final is set for Sunday 26 February 2023 and will also be live and exclusive on Viaplay.
Viaplay has launched today (November 1) in the UK and offers UK viewers a combination of live sports, Viaplay Originals and curated third-party content. All Premier Sports pay-TV and free-TV channels have received Viaplay branding from the same date.

Commenting on the Scottish League Cup sponsorship, Neil Doncaster, SPFL chief executive, said: “Everyone at the SPFL is thrilled to be working with our new title cup sponsor Viaplay. This Cup has been a success for many years and Viaplay’s coverage and support of this competition until at least 2026/27 is very welcome indeed. We are looking forward to the exciting Viaplay Cup semi-finals in January and the final in February – all games which can be watched live and exclusively on Viaplay”.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Newsline, Platforms, Streaming Tagged With: UK, Viaplay Edited: 1 November 2022 09:42

Avatar photo

About Chris Dziadul

Chris is our Central & East Europe Editor. You can talk to Chris on Twitter @chrisdziadul or by email at cdziadul@broadbandtvnews.com

Latest News

  • 10 keynote speakers for NEM Dubrovnik
  • New landmark for Greek Nova
  • Infrastructure firms line up for £100 million Trooli bid
  • Salto will close today
  • Eurosport extends US Open broadcast rights

Free Ebook

Whitepaper: Why Wi-Fi 6 is Key for ISP Success

Wi-Fi 6 and Wi-Fi 6E client devices are entering the home in an unprecedented way, surpassing 50% market share since their introduction in 2019 (compared to four years for Wi-Fi 5). … [Download the eBook...]

Q & A

Q&A with Przemyslaw Frasunek, Redge Technologies

Broadband TV News speaks with Przemyslaw Frasunek, the CEO of Redge Technologies, about the CEE region OTT landscape and the most effective video security solutions.

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Broadband TV News

PO Box 499
Cambridge
United Kingdom
CB1 0AH
news@broadbandtvnews.com

Connect with Us

 

Copyright © 2023 Broadband TV News LLP · Log in

 

Loading Comments...