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As of November 2, SBS On Demand’s users will have access to hundreds of hours of Viaplay Originals and additional premium curated content over the course of the partnership. The agreement is the latest Viaplay Select partnership to be announced, following recent deals with DMD’s CINDIE service in nine Latin American countries and with WOWOW in Japan, with further markets targeted before the end of 2022.
Commenting on the launch, Vanda Rapti, Viaplay Group SVP & head of acquisitions, content distribution & partnerships, said: “Viaplay Select is a compelling concept that helps our partners stand out in today’s competitive global streaming market. Nordic storytelling attracts audiences everywhere, and our Viaplay Originals deliver it better than anyone. Australia and the Nordic region may be on opposite sides of the globe, but top-quality drama is a universal language and we’re delighted to share our stories with millions of SBS On Demand viewers through Viaplay Select”.
Kathryn Fink, director of television at SBS, added: “SBS has long been a pioneer of premium Nordic programming in Australia. Viaplay Originals like ‘Wisting’ and ‘Darkness: Those Who Kill’ are already among SBS On Demand’s most-watched series. We’re thrilled to partner with Viaplay to showcase even more of the best programmes from around the world and reinforce SBS’s reputation as a leader in international drama, while meeting the growing appetite of Australian audiences for global storytelling”.
Viaplay Select is focused on markets where Viaplay is not currently prioritising the launch of a direct-to-consumer service, and where local partners can benefit from Viaplay’s content pipeline. Viaplay’s direct-to-consumer offering is today available in the Nordic and Baltic countries, Poland, the Netherlands and the UK, and will launch in the US and Canada in Q1 2023.
