Modern Times Group (MTG) has promoted Ira Gladnikoff to head of Viaplay with immediate effect.
The Nordic region comprising Denmark, Finland, Norway and Sweden leads the SVOD market in Europe.
MTG says Viaplay has made a “promising start” following last year’s launch in the Baltics.
Viaplay is to be the launch partner for Fox+ in the Nordic market.
MTG has launched its Viaplay video streaming service in Estonia, Latvia and Lithuania.
Matrix star Keanu Reeves is to feature in the first original commission by Viaplay.
MTG president Jørgen Madsen Lindemann says the company has been substantially transformed from a traditional broadcaster to a broad-based digital entertainment company.
Streaming service Viaplay has come out top in a survey conducted by Svenskt Kvalitetsindex (SKI).
MTG’s online streaming service Viaplay has secured carriage with mobile operator Tele2.
MTG’s Viaplay will have exclusive Nordic VOD rights to content from the Nickelodeon brand through until 2020.