Viaplay has entered into a long-term agreement for the exclusive streaming rights to the EFL Sky Bet Championship and Carabao Cup football in every Nordic and Baltic country, Poland and the Netherlands from the 2022/2023 season.
Viaplay has appointed Philip Wågnert its EVP and chief technology and product officer, effective May 3.
Viaplay and Sony Pictures Television (SPT) have agreed a multi-year extension of their long-term partnership in the Nordic region.
Nordic streamer Viaplay has grown its subscriber base by 52% year on year as the company continues its international expansion.
Viaplay Select plans to be available in at least five territories in 2022, with Japan’s WOWOW.
Viaplay has acquired the UK rights to the National Hockey League (NHL) up to the 2026-2027 season, extending an existing partnership to 10 European markets.
Viaplay is to stream Sweden’s UEFA Women’s EURO and FIFA Women’s World Cup qualifiers and international friendlies, following a four-year agreement with the Swedish Football Association (SvFF).
Viaplay has opened a tech hub in Barcelona to bring together talents in product management, design, and front- and back-end development to support its ongoing international expansion.
NENT Group is proposing rebranding itself Viaplay Group in order to reflect its strategic focus on the Viaplay streaming service and ongoing international expansion and continued Nordic growth.
Viaplay has launched in the Netherlands with a unique combination of premium live sports, Viaplay Originals, Hollywood films and series, and kids content.