Content from National Geographic is to be added to Nordic Entertainment Group’s Viafree and premium Viaplay streaming services.
Nordic Entertainment Group’s Viaplay streaming service will be compatible with Google Home and Google Home Mini when they arrive in stores across Scandinavia on 24 October.
NENT Group has secured the Danish rights to UEFA Euro 2020, which will be made available on its streaming service Viaplay.
The Nordic market for S-VOD services has grown considerably over the last few years in both subscriptions and revenues.
Every Viaplay customer now spends an average of 32 hours a month viewing content on MTG’s Nordic video streaming service – a 25 per cent increase between 2016 and 2017.
Viaplay has been the main revenue driver for Modern Times Group (MTG), according to Jette Nygaard Andersen, the latter’s EVP; CEO of MTG’s Central European operations.
Modern Times Group (MTG) has promoted Ira Gladnikoff to head of Viaplay with immediate effect.
The Nordic region comprising Denmark, Finland, Norway and Sweden leads the SVOD market in Europe.
MTG says Viaplay has made a “promising start” following last year’s launch in the Baltics.
Viaplay is to be the launch partner for Fox+ in the Nordic market.