As many as 900,000 households in the Nordic region could churn from subscription-video-on-demand services over the next 12 months, according to the consultancy Mediavision.
Norwegian households have the highest spending on TV and streaming in the Nordic countries, according to the Mediavision consultancy.
Popular titles of great importance to SVOD services in Sweden, according to research by Mediavision.
Mediavision will organise a new event later this year in the Croatian capital, Zagreb.
Streaming video continues to grow rapidly in the Nordics, Mediavision concludes in its recently published analysis on the Nordic TV and video market.
The combined Swedish TV market is now worth SEK 25.3 billion a year, according to Mediavision.
Swedish households continues to spend more money on media services.
The appetite for streaming services among Nordic consumers continuously rises.
Swedish households spend more than SEK330 (EUR34) per month on paid movie and TV subscription services, according to Mediavision.
In its recently published report “Swedish TV Market” Mediavision concludes that the Swedish TV Market reached new record levels during 2017.