The transition to digital has continued in the Nordic market during the first half of 2021.
A leading consultancy has said despite the number of people in the Nordic region subscribing to streaming service a “considerable” number are still obtaining content illegally.
New analysis by Stockholm-based consultancy Mediavision has found Disney+ already has a “very strong” position among families with children.
Subscription video on demand services in the Nordics are losing a combined €250 million through the illegal sharing of passwords.
Nordic households are close to adding an additional 3 million streaming subscriptions in the last 12 months.
There is no doubting the attraction of sports to pay-TV operators, and that’s no different I the Nordic market where Telia has extended its agreement to show the Swedish Hockey League and NENT has prolonged the rights to show the NHL in the Nordic.
Swedish households purchased an additional 700,000 new SVOD-subscriptions during the past year.
The amount spent by Swedish households showed signs of stabilisation in the third quarter after the effects from the Coronavirus crisis in Q2.
Disney+ has made an impressive start in the Nordic region with Mediavision confident a “substantial” number of households have already signed up.
As many as 900,000 households in the Nordic region could churn from subscription-video-on-demand services over the next 12 months, according to the consultancy Mediavision.