Nordic households are close to adding an additional 3 million streaming subscriptions in the last 12 months.
There is no doubting the attraction of sports to pay-TV operators, and that’s no different I the Nordic market where Telia has extended its agreement to show the Swedish Hockey League and NENT has prolonged the rights to show the NHL in the Nordic.
Swedish households purchased an additional 700,000 new SVOD-subscriptions during the past year.
The amount spent by Swedish households showed signs of stabilisation in the third quarter after the effects from the Coronavirus crisis in Q2.
Disney+ has made an impressive start in the Nordic region with Mediavision confident a “substantial” number of households have already signed up.
As many as 900,000 households in the Nordic region could churn from subscription-video-on-demand services over the next 12 months, according to the consultancy Mediavision.
Norwegian households have the highest spending on TV and streaming in the Nordic countries, according to the Mediavision consultancy.
Popular titles of great importance to SVOD services in Sweden, according to research by Mediavision.
Mediavision will organise a new event later this year in the Croatian capital, Zagreb.
Streaming video continues to grow rapidly in the Nordics, Mediavision concludes in its recently published analysis on the Nordic TV and video market.