Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers.
4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market.
Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates.
Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to Parks Associates.
Subscribers to OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service.
There will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.
Roku is leading Apple TV in usage for US households, according to a survey by Parks Associates.
Over 70% of pay-TV subscribers in Western Europe able to receive multiscreen services such as TV Everywhere.
Over one-third of US TV viewers regularly use apps to search for show-related information or check listings while in front of the TV.
The number of North American households with a smart TV will reach 87 million by 2016, according to new research from Parks Associates.