Usage of Google Chromecasts appears to be declining while adoption of streaming media players has increased to nearly 20% of US broadband households, up from 14% in 2012, according to […]
Video viewership declining on PCs
New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video.
Amazon gains traction in US connected homes
Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates.
Young viewers are key segment to target for OTT
Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers.
4K TVs will follow faster growth pattern than HDTVs
4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market.
Young consumers prefer online video
Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates.
29% of US broadband users watch video on mobile
Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to […]
Nearly 50% of US broadband homes use OTT video
Subscribers to OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services […]
70 million US home have smart TVs by 2017
There will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.
Roku surpasses Apple TV in the US
Roku is leading Apple TV in usage for US households, according to a survey by Parks Associates.