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Nearly 20% of US broadband homes have a streaming media player

June 11, 2014 17.22 Europe/London By Broadband TV News Correspondent

Usage of Google Chromecasts appears to be declining while adoption of streaming media players has increased to nearly 20% of US broadband households, up from 14% in 2012, according to […]

Filed Under: Newsline, Research Tagged With: Chromecast, Google, Parks Associates, US Edited: 11 June 2014 17:27

Video viewership declining on PCs

May 15, 2014 10.01 Europe/London By Broadband TV News Correspondent

New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video.

Filed Under: Newsline, Research Tagged With: Parks Associates, US Edited: 15 May 2014 10:01

Amazon gains traction in US connected homes

May 4, 2014 16.06 Europe/London By Robert Briel

Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates.

Filed Under: Newsline, Research Tagged With: Amazon, Hulu, Netflix, Parks Associates, US Edited: 4 May 2014 20:10

Young viewers are key segment to target for OTT

April 23, 2014 21.38 Europe/London By Robert Briel

Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers.

Filed Under: Newsline, Research Tagged With: Aereo, Glenn Hower, Netflix, Parks Associates, US Edited: 24 April 2014 06:29

4K TVs will follow faster growth pattern than HDTVs

March 31, 2014 10.47 Europe/London By Robert Briel

4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market.

Filed Under: Editor's Choice, HDTV, Newsline, Research Tagged With: 4K, Parks Associates, Ultra HD Edited: 1 April 2014 11:19

Young consumers prefer online video

March 21, 2014 08.03 Europe/London By Robert Briel

Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates.

Filed Under: Newsline, Research Tagged With: Parks Associates, US Edited: 24 March 2014 11:52

29% of US broadband users watch video on mobile

February 26, 2014 08.36 Europe/London By Robert Briel

Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to […]

Filed Under: Mobile TV, Newsline, Research Tagged With: Parks Associates, US Edited: 26 February 2014 08:36

Nearly 50% of US broadband homes use OTT video

January 6, 2014 19.43 Europe/London By Robert Briel

Subscribers to OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services […]

Filed Under: Newsline, OTT, Research Tagged With: Parks Associates, US Edited: 6 January 2014 21:30

70 million US home have smart TVs by 2017

September 24, 2013 09.43 Europe/London By Broadband TV News Correspondent

There will be 175 million online video users in the U.S. in 2013, rising to 191 million by 2017, at which time there will be nearly 70 million smart-TV households.

Filed Under: Newsline, Research Tagged With: Parks Associates, Smart TV, US Edited: 24 September 2013 09:43

Roku surpasses Apple TV in the US

August 15, 2013 09.07 Europe/London By Robert Briel

Roku is leading Apple TV in usage for US households, according to a survey by Parks Associates.

Filed Under: Editor's Choice, Research Tagged With: Apple TV, Parks Associates, Roku, US Edited: 16 August 2013 08:24

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