Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates.
Roku most-used streaming media player in US
Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most, according to new research from Parks […]
34% of US broadband homes have smart TV
According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of US broadband households have a smart TV.
Nearly 20% of US broadband homes have a streaming media player
Usage of Google Chromecasts appears to be declining while adoption of streaming media players has increased to nearly 20% of US broadband households, up from 14% in 2012, according to […]
Video viewership declining on PCs
New 1Q 2014 research from Parks Associates shows TVs are outpacing computers as the key platform for Internet video.
Amazon gains traction in US connected homes
Amazon has made significant gains in the OTT video market as nearly 20% of all US broadband households now have an Amazon Prime Instant Video subscription, according to Parks Associates.
Young viewers are key segment to target for OTT
Parks Associates reports pay-TV penetration remains fairly steady at around 85% of US broadband households but OTT video use is increasing on multiple devices, particularly with younger viewers.
4K TVs will follow faster growth pattern than HDTVs
4K TVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market.
Young consumers prefer online video
Over 50% of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates.
29% of US broadband users watch video on mobile
Roughly 29% of US broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week, according to […]