Roku remains the leading streaming player in the United States, but Google Chromecast has knocked Apple TV into second place, according to Parks Associates.
Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season in the US.
Pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to Parks Associates.
Adoption of PC-to-TV connections in Europe exceeds adoption in the US.
64% of US broadband households have an internet-connected CE and 55% have an OTT service subscription, according to Parks Associates.
More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018, according to Parks Associates.
37% of US broadband households regularly use transactional services for OTT video, such as online video rentals and downloads, according to Parks Associates.
Over 45% of US pay-TV subscribers find cloud PVR technology very appealing, according to new research from Parks Associates.
Among US broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most, according to new research from Parks […]
According to new research from Parks Associates, smart TV adoption increased by 31% in one year so that now over one-third of US broadband households have a smart TV.