Netflix’s offer of unlimited access to over 20,000 movies and TV programmes for a monthly $8.99 (€6.40) subscription fee could seriously hurt premium cable services. Recent figures from the US market show that Netflix represents more than 20% of downstream traffic during peak times and is heaviest between 20.00 and 22.00 – television’s prime time.
Netflix and NBC Universal have announced an agreement to stream prior season cable and broadcast TV series to Netflix subscribers. The service is available by subscription with pricing starting at $8.99 (€6.66) a month.
How much of a threat to traditional pay-TV are Over The Top services such as Netflix? A recent study carried out on behalf of Credit Suisse found that 37% of Netflix subscribers aged 25 to 34 substitute Netflix for pay-TV.
Netflix has selected Irdeto to protect the content that it is streaming, the company has announced.