Eutelsat has presented fresh data on trends shaping Italy’s TV landscape where average viewing of linear content is the highest in Western Europe, at four hours and 40 minutes per person per day.
WPP has agreed in principal to sell the Russian branch of its TNS research company to the Russian Public Opinion Research Centre (RPORC).
The state owned Russian Public Opinion Research Centre (WCIOM) has emerged as a possible buyer of a majority stake in TNS’s operation in the country.
An effective ban on foreign companies controlling the measurement of TV audience data in Russia could be approved as soon as this Friday, June 17.
The proliferation of streaming video alternatives, while still posing a long-term competitive challenge for traditional pay TV providers, may also be producing beneficial results across the service category, as indicated by a recent consumer survey from global research consultancy TNS.
Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS.
IBC 2009: Stand 1.A71 The NDS-TNS audience measurement solution designed to track pay-TV audiences has been updated to associate return path data with individuals within a household.