The DPO of Swedish Spotify has gathered much attention in both Sweden and internationally.
According to research company Mediavision American streaming services have 35,000 hours of content on the Swedish market.
Swedish research firm Mediavision’s latest analysis of Nordic e-sports and gaming points towards a continued market expansion.
Swedish consultancy Mediavision has partnered with the company behind the video service Playpilot to launch new product The Inventory Insight all over the Nordics.
Nearly 45% of Swedes watch online video on an average day, a figure that is high when compared with other markets.
Swedish consultancy Mediavision highlights the vast transformation that the Swedish TV market is undergoing.
The interest for e-sports and gaming is growing rapidly in Sweden. An increasing number of consumers are drawn to this type of online content. Almost 400,000 Swedes watch e-sports or gaming daily, making it considerably more popular than traditional sports online.
The Nordic markets have continued to prove fertile ground for online streaming services, with the international players reaping the greatest dividends.
Young audiences are abandoning broadcast TV in favour of online video, according to Stockholm-based consultancy Mediavision.
IPTV in the Nordics is continuously growing in terms of subscribers, according to Mediavision.