Widespread ad block usage among Nordic media consumers, mobile devices not yet conquered.
The Swedish TV industry is undergoing a major transformation. The viewing is shifting from traditional broadcast to online and the revenues from online services are taking substantial shares of the overall market.
In the latest Nordic market analysis from Mediavision Chromecast is taking off.
Revenue from traditional pay-TV services fell for the first time in 2015.
Online video viewing reached a new all-time high in Sweden during the fourth quarter of 2015.
OTT viewing in the Nordics continues to thrive with close to 7 million daily viewers.
Media consumption in Sweden is increasingly characterized by online streaming services such as Spotify and Netflix.
Major international brands are continuing to make their presence felt in the Nordic OTT market.
Norway has the highest penetration of subscription video on demand (SVOD) in the Nordic region.
Global TV players gain shares over Swedish players when it comes to online video viewing, according to research by Mediavision.