Widespread ad block usage among Nordic media consumers, mobile devices not yet conquered.
Swedish TV market sees effects of digitisation
The Swedish TV industry is undergoing a major transformation. The viewing is shifting from traditional broadcast to online and the revenues from online services are taking substantial shares of the overall market.
Chromecast and Apple TV fueling OTT consumption
In the latest Nordic market analysis from Mediavision Chromecast is taking off.
Swedish pay-TV revenues start to fall
Revenue from traditional pay-TV services fell for the first time in 2015.
Swedish online video viewing at all time high
Online video viewing reached a new all-time high in Sweden during the fourth quarter of 2015.
40% of Nordic OTT viewers using ad block services
OTT viewing in the Nordics continues to thrive with close to 7 million daily viewers.
Swedes embrace Spotify and Netflix
Media consumption in Sweden is increasingly characterized by online streaming services such as Spotify and Netflix.
International Giants continue to dominate Nordic OTT
Major international brands are continuing to make their presence felt in the Nordic OTT market.
1 in 3 Norwegians pay for SVOD
Norway has the highest penetration of subscription video on demand (SVOD) in the Nordic region.
Global TV players gain shares over Swedish players
Global TV players gain shares over Swedish players when it comes to online video viewing, according to research by Mediavision.