The amount spent by Swedish households showed signs of stabilisation in the third quarter after the effects from the Coronavirus crisis in Q2.
Analysis conducted by the Mediavision consultancy found the record levels in consumption for online video services, which reached record levels in the spring, have now stabilised.
At the same time spend on digital text subscriptions has increase substantially.
“The digitalisation of the media market moves at high speed. Today, a Swedish household pay for 2.5 digital media services on average. Mediavision’s assessment is that this trend will only grow stronger, causing subscriber revenue for the actors to increase even further,” said Natalia Borelius, project manager, Mediavision.
The average spend by Swedish households in media, mobile and broadband subscriptions is now just over SEK 1,400 a month.
Three out of four households subscribe to at least one digital media subscription with video and music services the most popular. Spending on video services including traditional pay-TV and streaming dominates. Services such as Netflix, Viaplay, HBO etc. represent a third of the total spend.