Adobe has announced a partnership with Roku to offer Adobe customers the ability to target the consumer audience moving to over-the-top service (OTT).
When traditional distribution platforms offer TV Everywhere (TVE) services requiring authentication every time they access the service, a lot of people don’t bother.
New research from Adobe and TDG shows that consumers now spend 42% of TV time with OTT services.
Apple TV has doubled its share of premium video viewing in just one quarter from 5% in Q4 ’14 to 10% in Q1 ’15 – overtaking Roku, according to Adobe’s Digital Index (ADI).
TV Everywhere adoption in the US increased 12-fold and mobile video viewing grew by 300%, according to Adobe.
TV CONNECT – LONDON. Given that over 10 billion devices will be connected and in use by 2017, the question of how you monetize video is becoming increasingly important.
The BBC has launched a new video platform that is designed to work across mobile devices running the Android operating system.
Adobe is to break with plans to put its Flash technology into the TV space, at the same time pulling out of the mobile market, in favour of HTML-5. The move follows two decades of development of the Flash Player for mobile browsers.
Adobe Systems has launched a new authentication system designed to allow pay-TV subscribers easy access to premium content from a variety of internet enabled devices.