New research from Adobe and TDG shows that consumers now spend 42% of TV time with OTT services.
Adobe worked with The Diffusion Group to survey video streamers off all ages. On the chart above are the weekly hours spent watching OTT on a household TV among all adult video streamers, by age.
Here are a few of the key insights from this research.
Among adult video streamers: 42% of time spent in front of the television screen at home is spent with either subscription, transactional, or free streaming video services.
65% of this OTT time on the home TV screen is spent watching subscription video-on-demand (SVOD), 30% is spent watching free streaming services (also known as FVOD), and 5% is spent watching transactional streaming services (also known as TVOD).
In the subscription streaming video category: 82% of adult video streamers subscribe to some type of online subscription video service.
Netflix tops the list at 70% use among adult video streamers, followed by Amazon Prime at 33%, and Hulu Plus at 21%.
Percent of adult video streamers using online subscription video:
In the free streaming video category: 88% of adult video streamers use free online video services.
YouTube is by far the most popular free online video service. It is used by 83% of adult video streamers. It is followed by Hulu at 23% and Crackle at 19%.
Percent of adult video streamers using free streaming video
In the transactional video category: 34% of adult video streamers use a transactional streaming video service. iTunes, Google Play, and Amazon Instant View are the top three transactional streaming video services.
Percent of adult video streamers using transactional streaming video
