Half of US adults will consider Disney’s pending subscriptionvideo service, a fourth moderately-to-highly likely to sign up.
Roku users less likely to subscribe to legacy pay-TV
It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, new research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
TDG: eSports is the ‘Next Big Thing’
According to a new report from The Diffusion Group (TDG), eSports has been silently exploding, out of the mainstream eye for years but now capturing the attention of companies throughout the interactive entertainment and gaming space.
TDG: Facebook Watch awareness remains low
Despite the fact that Facebook’s free ad-supported Watch on-demand video service launched just over a year ago, the offering continues to face significant challenges regarding feature awareness and use.
Amazon Prime: it’s all about free shipping
According to new research by The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service.
Amazon Channels dominates D2C TV network subscriptions
Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions, according to research from The Diffusion Group (TDG).
NBCU, Fox, Disney/ABC and CBS top list of preferred networks
Despite declines in viewing, broadcast networks top the list for most desired channels groups, according to The Diffusion Group.
TDG: Binge viewing is pervasive
In the US, 86% of adult broadband users binge view at least occasionally, with 58% of 18-34s binging daily, according to The Diffusion Group (TDG).
Hulu users prefer streaming to legacy pay-TV
When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV.
SVOD gaining perceptual parity with legacy pay-TV
If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu.T
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