The rollout of advertising-supported streaming services has so far seen few such launches in the Swedish market.
Mediavision: Growing demand for local content in the Nordics
Demand for locally originated content in the Nordic region is so high that it is outstripping supply.
Mediavision: Nordic video market is approaching €10 billion in revenue
Revenues in the Nordic TV and video market are expected to reach €9.8 billion for 2023, according to Stockholm-based consultancy Mediavision.
Swedish TV losing SEK 900 million in streaming revenue due to sharing
The sharing of streaming accounts between households in Sweden is widespread.
Mediavision: Nordic households willing to pay for local content
Enthusiasm within the Nordic region for locally produced drama shows no sign of abating.
Nordic streaming customers open to advertising supported services
Interest in AVOD services is high among Nordic customers, says the Mediavision conultancy.
Swedish households hold more streaming subscriptions than ever
Swedish households have thrown aside fears over the Cost of Living with another record quarter for the paid streaming market.
Strong digital growth in Nordic region
The transition to digital has continued in the Nordic market during the first half of 2021.
Illegal IPTV Widespread in the Nordics
A leading consultancy has said despite the number of people in the Nordic region subscribing to streaming service a “considerable” number are still obtaining content illegally.
Nordic families preferring Disney+ over Netflix
New analysis by Stockholm-based consultancy Mediavision has found Disney+ already has a “very strong” position among families with children.