New analysis by Stockholm-based consultancy Mediavision has found Disney+ already has a “very strong” position among families with children.
Just two weeks after its debut on the Swedish market, Disney had already attracted a subscriber base of 450,000, a point that it took Netflix more than a year to reach.
Mediavision puts the position of Disney+ down to its strong consumer segment among families with children.
In total, kids content accounts for 13% of the total runtime (hours of content) across the Swedish VOD streaming market in Q1 2021. The share of kids content is higher for Disney+ than other streaming services included in the analysis, excluding services solely providing kids conten). However, in absolute terms – Netflix has the market’s largest kids content library in number of titles and total runtime.