Thinkbox CEO Lindsey Clay has been named as the first President of the Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the United States, Canada, Australia and Latin America.
Online businesses represent the largest category of advertiser on UK television.
New figures show UK viewers to be watching more television than they were ten years ago, but on far more devices.
Young people in the UK have a more varied TV diet than the UK average.
UK advertising revenue has grown for the sixth consecutive year with 800 new or returning advertisers seen on screen during 2014.
Average TV viewing fell during 2014 with the heaviest viewers watching less of the small screen. But in a changing TV landscape the amount of viewing on tablets, smartphones and laptops continues to increase.
In the UK 98.5% of all TV viewing is on a traditional TV set and just 1.5% is on other screens such as tablets, according to Thinkbox research.
The average UK television viewer watched an average of 4 hours, 1 minute a day of linear TV on a TV set, a minute below the record level set in 2011.