Over 6.1 million people watched television through a PC or tablet in the four weeks to January 5, 2020. Of these 410,000 didn’t watch any television on a TV set.
BARB to be able to distinquish VOD viewing
New router meters will allow BARB to distinguish between broadcast video on demand and shows played back through a PVR recording.
BARB issues tender for major research contracts
UK television audience researcher BARB has issued an invitation to tender for two of its main research contracts.
“Unidentified viewing” a fifth of TV audiences
The amount of viewing to Unidentified viewing – including SVOD, gaming and DVDs – in the UK now stands at 19%, representing a rise to an average 46 minutes per day, according to BARB’s SVOD Report.
BARB to measure TVs, tablets, PCs and smartphones for the first time
From today BARB is producing daily viewing figures which break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones.
Barb records increase in unmatched viewing
New data from the audience research organisation Barb shows unmatched viewing – shows watched 28 days after initial broadcast and non-broadcast viewing including gaming – continues to grow.
One quarter of UK homes are SVOD subscribers
A quarter of UK households now claim to subscribe to one of the three main subscription video on demand services.
16-24s watching multiple TV sources
New figures show UK viewers to be watching more television than they were ten years ago, but on far more devices.
Barb launches ‘gold standard’ for online viewing measurement
BARB has launched the first joint-industry, audited measure of online TV viewing.
Measuring audience difficult in digital world, says ITV’s Crozier
ITV boss Adam Crozier says it’s becoming increasingly difficult to estimate the share of audience.