Audience measurement firm BARB has refreshed its invitation to tender for five research contracts.
The number of UK homes that have access to a subscription video on demand service has topped 15 million.
Subscription Video on Demand (SVOD) services can for the first time be found in the majority of UK households.
The proportion of UK homes with a subscription to at least one streaming service from Netflix, Amazon Prime Video or Now TV has passed 50% for the first time.
Over 6.1 million people watched television through a PC or tablet in the four weeks to January 5, 2020. Of these 410,000 didn’t watch any television on a TV set.
New router meters will allow BARB to distinguish between broadcast video on demand and shows played back through a PVR recording.
UK television audience researcher BARB has issued an invitation to tender for two of its main research contracts.
The amount of viewing to Unidentified viewing – including SVOD, gaming and DVDs – in the UK now stands at 19%, representing a rise to an average 46 minutes per day, according to BARB’s SVOD Report.
From today BARB is producing daily viewing figures which break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones.
New data from the audience research organisation Barb shows unmatched viewing – shows watched 28 days after initial broadcast and non-broadcast viewing including gaming – continues to grow.