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Barb appoints MediaSense and Snowflake for new Barb Data Hub

February 10, 2025 12.39 Europe/London By Julian Clover

Barb has announced a collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. 

Filed Under: Newsline Tagged With: BARB Edited: 10 February 2025 12:39

Barb issues first-ever tender for providers of big data

May 16, 2024 09.22 Europe/London By Julian Clover

Barb has issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data […]

Filed Under: HbbTV, Newsline, TV Tagged With: BARB Edited: 16 May 2024 09:42

Barb issues invitation to tender for new data fusion initiative

May 1, 2024 14.02 Europe/London By Julian Clover

Barb has issued an invitation to tender for the next stage of its audience measurement service, which aims to extend Barb’s integration of big data and panel data.

Filed Under: Newsline Tagged With: BARB Edited: 1 May 2024 14:02

Barb promotes Caroline Baxter to Chief Operating Officer

March 8, 2024 14.09 Europe/London By Julian Clover

Barb, which measures what people are watching in the UK, has announced the promotion of Caroline Baxter to Chief Operating Officer.

Filed Under: Newsline, People Tagged With: BARB Edited: 8 March 2024 14:09

Barb awards audience measurement contracts

December 7, 2023 13.24 Europe/London By Broadband TV News Correspondent

Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast.

Filed Under: Newsline Tagged With: BARB Edited: 7 December 2023 13:24

Streaming growth continues in Barb Establishment Survey

October 27, 2023 09.45 Europe/London By Julian Clover

Despite continued pressures on the cost of living. 19.3 million UK homes (67.3%) had access to a subscription video-on-demand (SVOD) service in Q3 2023, an increase on the 18.8 million […]

Filed Under: Editor's Choice, Newsline Tagged With: BARB, Barb Establishment Survey Edited: 30 October 2023 10:47

Barb to take on governance responsibility for CFlight

September 6, 2023 12.12 Europe/London By Julian Clover

CFlight is to become a joint-industry campaign-reporting service overseen by buyers and sellers of advertising.

Filed Under: Editor's Choice, Newsline, TV Tagged With: BARB Edited: 7 September 2023 12:22

Barb commits to expanding the measurement of TV-like content on video-sharing platforms

February 21, 2023 09.30 Europe/London By Julian Clover

Barb says its committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms.

Filed Under: Newsline Tagged With: BARB Edited: 21 February 2023 10:45

YouTube relays will count for BARB ratings

January 30, 2023 11.11 Europe/London By Julian Clover

Programmes from leading broadcasters including BBC, ITV and Channel 4 will be counted towards TV audience figures under new plans.

Filed Under: Editor's Choice, Newsline Tagged With: BARB, YouTube Edited: 31 January 2023 12:49

BARB names Matt Laycock as Audiences Director

July 20, 2022 11.27 Europe/London By Julian Clover

BARB, the UK’s television audience measurement service, has appointed Matt Laycock to the newly-created role of Audiences Director.

Filed Under: Newsline, People Tagged With: BARB Edited: 20 July 2022 11:27

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