Barb has announced a collaboration with MediaSense and Snowflake for the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry.
Barb issues first-ever tender for providers of big data
Barb has issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data […]
Barb issues invitation to tender for new data fusion initiative
Barb has issued an invitation to tender for the next stage of its audience measurement service, which aims to extend Barb’s integration of big data and panel data.
Barb promotes Caroline Baxter to Chief Operating Officer
Barb, which measures what people are watching in the UK, has announced the promotion of Caroline Baxter to Chief Operating Officer.
Barb awards audience measurement contracts
Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast.
Streaming growth continues in Barb Establishment Survey
Despite continued pressures on the cost of living. 19.3 million UK homes (67.3%) had access to a subscription video-on-demand (SVOD) service in Q3 2023, an increase on the 18.8 million […]
Barb to take on governance responsibility for CFlight
CFlight is to become a joint-industry campaign-reporting service overseen by buyers and sellers of advertising.
Barb commits to expanding the measurement of TV-like content on video-sharing platforms
Barb says its committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms.
YouTube relays will count for BARB ratings
Programmes from leading broadcasters including BBC, ITV and Channel 4 will be counted towards TV audience figures under new plans.
BARB names Matt Laycock as Audiences Director
BARB, the UK’s television audience measurement service, has appointed Matt Laycock to the newly-created role of Audiences Director.