New router meters will allow BARB to distinguish between broadcast video on demand and shows played back through a PVR recording.
UK television audience researcher BARB has issued an invitation to tender for two of its main research contracts.
The amount of viewing to Unidentified viewing – including SVOD, gaming and DVDs – in the UK now stands at 19%, representing a rise to an average 46 minutes per day, according to BARB’s SVOD Report.
From today BARB is producing daily viewing figures which break down the number of people watching television programmes on four screens: TV sets, tablets, PCs and smartphones.
New data from the audience research organisation Barb shows unmatched viewing – shows watched 28 days after initial broadcast and non-broadcast viewing including gaming – continues to grow.
A quarter of UK households now claim to subscribe to one of the three main subscription video on demand services.
New figures show UK viewers to be watching more television than they were ten years ago, but on far more devices.
BARB has launched the first joint-industry, audited measure of online TV viewing.
ITV boss Adam Crozier says it’s becoming increasingly difficult to estimate the share of audience.
The UK and the Nordics are proving fertile markets for Netflix with the Netherlands fast gaining ground.