Barb says its committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms.
YouTube relays will count for BARB ratings
Programmes from leading broadcasters including BBC, ITV and Channel 4 will be counted towards TV audience figures under new plans.
BARB names Matt Laycock as Audiences Director
BARB, the UK’s television audience measurement service, has appointed Matt Laycock to the newly-created role of Audiences Director.
BARB: Disney and Apple+ gaining in UK
BARB’s latest establishment survey has revealed increases in the number of subscribers to both Disney+ and Apple TV+.
Squid Game in UK Top 10 after BARB’s ‘once in a generation’ upgrade
Episode 7 of the dystopian Netflix drama Squid Game was the tenth most-watched programme on UK television in October.
BARB: SVOD in 66% of UK households
All the main UK streaming services have seen growth over the last year, according to audience research organisation BARB.
BARB awards long-term research contracts
BARB has appointed Kantar to install new metering technology that will increase the number of UK homes measured 5,150 homes to 7,000 homes.
BARB Establishment Survey shows SVOD growth
The number of UK households with access to a subscription video-on-demand (SVOD) service has grown by three million over the last three months.
BARB issues new invitation to tender for SVOD contract
Audience measurement firm BARB has refreshed its invitation to tender for five research contracts.
15 million UK homes accessing SVOD
The number of UK homes that have access to a subscription video on demand service has topped 15 million.