Connected TV and streaming media player adoption is spurring digital video purchases and rentals, according to NPD.
In the US, at the end of 2017, 210 million devices were installed in consumer homes actively delivering internet connectivity to the TV screen, and by the end of 2021 there are forecast to be 275 million, according to The NPD Group.
More than half (52%) of all US internet homes have at least one TV connected to the internet.
Well over half of the 16 million UltraViolet (UV) users in the US are now viewing their content on a TV.
The NPD Group has retracted a press release about the number of pay-TV and SVOD subscribers in the US.
Big box-office titles, new releases, and franchise movies are the most streamed movie content on SVOD services such as Netflix and Amazon Instant Video.
US consumers are not widely using applications designed by broadcasters on their laptops, smartphones, and other second-screen devices.
Traditional pay TV operators and broadcast networks still dominate the consumer television landscape, but US viewers start to turn to new options, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming.