The NPD Group has retracted a press release about the number of pay-TV and SVOD subscribers in the US.
In the document, the research firm said that it found the number of subscribers to networks such as HBO and Showtime has gone down, while SVOD number from Netflix and the like were up.
However, the premium broadcasters protested and said the figures from the NPD group were not correct. As a result of these protest, the company retracted the release and issued the following statement.
“The data used for the press release pertains to aggregate results for all premium TV channels and does indicate that the overall number of subscribers has declined, based on a representative sample of the US population. However, upon further examination of the results, there is data supporting the conclusion that individual subscribers are either subscribing to more channels, or adding channels over time. In that case, faithful premium channel subscribers are becoming more so – which would be consistent with the subscription increases being reported by individual channels.”