Cloud-based movie platform UltraViolet is closing down on July 31, 2019, the company announced on its website.
Tesco has become the first major retailer to introduce UltraViolet in store, meaning that shoppers who purchase a DVD with an UltraViolet sticker (from any retailer), they can redeem a free digital copy.
Well over half of the 16 million UltraViolet (UV) users in the US are now viewing their content on a TV.
The Digital Entertainment Content Ecosystem (DECE) has approved Nagra’s DRM technology for streaming of SD and HD content to open devices for its UltraViolet streaming service.
2014 could be the year of UltraViolet if marketers make consumers see the light, according to YouGov.
UltraViolet is set to launch in Germany and France beginning September 30.
Discussion about UltraViolet came to the fore at this year’s PEVE Entertainment conference, held at the British Museum in London.
PEVE Entertainment 2013 – London. UltraViolet needs to be simpler and more customer focused than it is at present, according Ian Lewis, director of Sky Movies and Sky Box Office, BSkyB.
Blinkbox founder Michael Cormish has said he expects enough product featuring the Ultraviolet digital distribution technology to be in store by Christmas 2012.
Ultraviolet DRM technology offers the promise of enabling consumers to buy media in various digital and physical formats and consume it on a wide variety of devices.