Andrea Duilio has been appointed CEO of Sky Italia, effective September 6.
Sky Italia will have coverage of three Serie A games on each matchday for the next three years.
Sky Italia’s chief executive, Maximo Ibarra, is to leave the broadcaster at the end of July.
Sky is to reduce the size of its workforce by some 25% as part of a four-year reorganisation plan, broadcast unions have confirmed.
Serie A has rejected a €263 million bid by Sky Italia for a weekly three-match non-exclusive domestic football deal.
Sky Italia has written to the Italian football league expressing concern over an agreement between fellow bidders DAZN and Telecom Italia Media (TIM).
Sky Italia’s place at Eutelsat’s premier European neighbourhood has been assured after the pay-TV operator renewed its contract with the satellite company.
Gabriella Vacca has been appointed chief technology officer at Sky Italia.
Ahead of the recommencement of the Formula 1 season in Austria on July 5, Sky Italia has renewed its contract to broadcast the sport for another two years.
Sky has launched its own broadband service into the Italian market.