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Serie A considering Sky Italia bid

March 13, 2023 12.42 Europe/London By Julian Clover

Italy’s football league is considering a proposal to buy Sky Italia from its current owners Comcast.

In a story first reported by the Italian daily La Stampa, Serie A would wants to create its own Serie A channel. By purchasing the broadcaster as a whole, the League would automatically have access to Sky’s infrastructure and customer base.

Banks JP Morgan, Goldman Sachs, Barclays and Citi are said to be behind the transaction.

Comcast bought Sky in 2018 for €40 billion. While the emergence of direct-to-consumer streaming has led to a devaluation, it continues to invest in the product.

However, with Sky Deutschland also known to be on table, a deal could be struck.

A second decision will be taken on the next round of TV rights.

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Filed Under: Editor's Choice, Newsline, Satellite, Top Story, TV Tagged With: Serie A, Sky Italia Edited: 20 March 2023 10:59

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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