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eMarketer says 55.5% of US viewers watch connected TV

August 27, 2018 10.07 Europe/London By Broadband TV News Correspondent

In 2018, forecast from eMarketer puts the number of connected TV users at 182.6 million, or 55.5% of the US population. In 2022, the number of connected TV users will […]

Filed Under: Connected TV, Newsline, Research Tagged With: eMarketer, Hulu, Roku, US Edited: 27 August 2018 10:09

Exodus from pay-TV accelerates despite OTT partnerships

July 25, 2018 07.35 Europe/London By Broadband TV News Correspondent

Even as traditional pay-TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections.

Filed Under: Newsline, Research Tagged With: Amazon, eMarketer, Hulu, Netflix, pay TV, US, YouTube Edited: 25 July 2018 07:35

eMarketer expects US cord-cutting to accelerate

September 13, 2017 20.22 Europe/London By Broadband TV News Correspondent

US research firm eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.

Filed Under: Newsline, Research Tagged With: cord-cutting, eMarketer, US Edited: 14 September 2017 10:11

Amazon Fire is fastest—growing connected-TV device in the US

October 25, 2016 11.04 Europe/London By Broadband TV News Correspondent

Amazon Fire is the fastest—growing connected-TV device, according to eMarketer senior analyst Paul Verna.

Filed Under: In Brief, Newsline, OTT, Research Tagged With: Amazon Fire TV, Apple TV, eMarketer Edited: 25 October 2016 11:05

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