The first quarter of 2019 marked the worst ever for cord-cutting, with over 1.1 million fleeing bundle, according to BTG Research.
While media attention often focuses on Cord Cutters, new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
The number of US traditional pay TV subscribers will fall from 105 million in 2010 to 91 million in 2018 and down to 81 million in 2024.
Simulation forecasts OTT-only subscribership will increase by 17% by 2024, yet bundling of services will maintain largest market share.
Hulu and YouTube TV are the most popular live TV streaming services inn the US, according to a survey from UBS.
While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment.
The pressure on traditional multichannel subscriptions abated in the second quarter, a positive direction that is further supported by the forwarded momentum of virtual services Sling TV and DirecTV Now, according to the Q2 2018 US Multichannel Subscriber Report by Kagan.
The cord-cutting trend that threatens the future of the global pay-TV industry was not confined solely to the US in 2017; total pay-TV subscriptions also declined in 13 other markets.
What if the common belief that the losses in traditional pay TV subscribers are due to mainstream video streaming services is wrong? Or, that belief is an oversimplification of a complex problem?
US research firm eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.