The level of viewing to television services in the Central Europe region remained high during the last 12 months, according to research published by Atmedia.
Atmedia: Czech views continuing to watch VOD, even with ads
Interest by Czech TV viewers in streaming platforms has risen by 5% over the last year.
TV ad costs to rise in Czech Republic
The Czech Republic’s Atmedia plans to raise the cost of advertising on the thematic channels it represents by 15-20% in 2024.
Czech viewers open to AVOD
Paid on demand services are becoming increasingly popular in the Czech Republic and viewers would not stop using them even they were to introduce advertising.
Czech resistance to pay-TV remains strong
A significant percentage of Czech viewers are still shunning pay-TV and choosing instead to watch only terrestrial services.
Pay-TV channels increase share in Czech Republic
The 25 pay-TV channels in the Czech Republic that currently have their audience figures measured had a combined viewership share of 3.6% in the 15-69 target group last year.
Czech viewers rate TV channels
CT Decko, Prima Zoom and National Geographic are the best rated thematic TV channels in the Czech Republic.
Czech pay-TV interest growing
Czech viewers pay an average of CZK354 (€13.9) a month to receive pay-TV services.
New viewing landmark for Atmedia
The Czech Republic’s Atmedia is now achieving a 5% audience share each month for its thematic channels.
Atmedia to work with M7 Group
Atmedia has started to cooperate with M7 Group, the operator of the Skylink satellite and internet TV platforms in the Czech Republic and Slovakia.