Paid on demand services are becoming increasingly popular in the Czech Republic and viewers would not stop using them even they were to introduce advertising.
Czech resistance to pay-TV remains strong
A significant percentage of Czech viewers are still shunning pay-TV and choosing instead to watch only terrestrial services.
Pay-TV channels increase share in Czech Republic
The 25 pay-TV channels in the Czech Republic that currently have their audience figures measured had a combined viewership share of 3.6% in the 15-69 target group last year.
Czech viewers rate TV channels
CT Decko, Prima Zoom and National Geographic are the best rated thematic TV channels in the Czech Republic.
Czech pay-TV interest growing
Czech viewers pay an average of CZK354 (€13.9) a month to receive pay-TV services.
New viewing landmark for Atmedia
The Czech Republic’s Atmedia is now achieving a 5% audience share each month for its thematic channels.
Atmedia to work with M7 Group
Atmedia has started to cooperate with M7 Group, the operator of the Skylink satellite and internet TV platforms in the Czech Republic and Slovakia.
Czechs opt for films and series
Almost half (46%) of the time Czechs spend watching TV is devoted to films and series.
Opus Global buys Hungarian TV assets
The listed holding company Opus Global has made two key investments in Hungary’s TV industry.
Key HbbTV ad test in Czech Republic
The Czech Republic’s Atmedia is preparing to launch its first campaign using the HbbTV platform.