Paid on demand services are becoming increasingly popular in the Czech Republic and viewers would not stop using them even they were to introduce advertising.
A significant percentage of Czech viewers are still shunning pay-TV and choosing instead to watch only terrestrial services.
The 25 pay-TV channels in the Czech Republic that currently have their audience figures measured had a combined viewership share of 3.6% in the 15-69 target group last year.
CT Decko, Prima Zoom and National Geographic are the best rated thematic TV channels in the Czech Republic.
Czech viewers pay an average of CZK354 (€13.9) a month to receive pay-TV services.
The Czech Republic’s Atmedia is now achieving a 5% audience share each month for its thematic channels.
Atmedia has started to cooperate with M7 Group, the operator of the Skylink satellite and internet TV platforms in the Czech Republic and Slovakia.
Almost half (46%) of the time Czechs spend watching TV is devoted to films and series.
The listed holding company Opus Global has made two key investments in Hungary’s TV industry.
The Czech Republic’s Atmedia is preparing to launch its first campaign using the HbbTV platform.