The Czech Republic’s Atmedia is now achieving a 5% audience share each month for its thematic channels.
Atmedia to work with M7 Group
Atmedia has started to cooperate with M7 Group, the operator of the Skylink satellite and internet TV platforms in the Czech Republic and Slovakia.
Czechs opt for films and series
Almost half (46%) of the time Czechs spend watching TV is devoted to films and series.
Opus Global buys Hungarian TV assets
The listed holding company Opus Global has made two key investments in Hungary’s TV industry.
Key HbbTV ad test in Czech Republic
The Czech Republic’s Atmedia is preparing to launch its first campaign using the HbbTV platform.
Polish thematic TV ad sales surprise
The TV ad sales house Atmedia has decided to leave the Polish market, citing the loss of clients. At the same time, one of its competitors – TVN Media – has announced a new agreement with the broadcaster Telewizja Puls.
Samsung inks Polish ad deal
Atmedia Interactive has entered into an ad-sales cooperation agreement with Samsung Electronics in Poland.
Online video looks to ‘freemium’
Only 10% of online video viewers in Poland are currently paying for content, while 77% would prefer to watch ads instead of paying.
UPC teams up with Atmedia
UPC Polska has entered into an important new partnership with Atmedia and Nielsen Audience Measurement.
Polish giants target thematic sector
Polsat and TVN are making a pitch for Poland’s lucrative thematic channel market, which is worth some PLN800 million (€192.1 million) a year.