Czech viewers pay an average of CZK354 (€13.9) a month to receive pay-TV services.
The Czech Republic’s Atmedia is now achieving a 5% audience share each month for its thematic channels.
Atmedia has started to cooperate with M7 Group, the operator of the Skylink satellite and internet TV platforms in the Czech Republic and Slovakia.
Almost half (46%) of the time Czechs spend watching TV is devoted to films and series.
The listed holding company Opus Global has made two key investments in Hungary’s TV industry.
The Czech Republic’s Atmedia is preparing to launch its first campaign using the HbbTV platform.
The TV ad sales house Atmedia has decided to leave the Polish market, citing the loss of clients. At the same time, one of its competitors – TVN Media – has announced a new agreement with the broadcaster Telewizja Puls.
Atmedia Interactive has entered into an ad-sales cooperation agreement with Samsung Electronics in Poland.
Only 10% of online video viewers in Poland are currently paying for content, while 77% would prefer to watch ads instead of paying.
UPC Polska has entered into an important new partnership with Atmedia and Nielsen Audience Measurement.