The DVB Steering Board has approved the creation of a dedicated group for Targeted advertising. It follows September’s Study Mission Report on the sector.
A new company is offering advertisers the ability to target multiple platforms.
Sky has launched its new targeted advertising service, AdSmart, boasting an inventory of more than 40 brands.
Channel 4 has revealed the results of its data targeting trial across the 4oD service.
Channel 4 has announced the first batch of clients that have signed to use targeted advertising on 4oD.
Nagra has acquired Sigma Systems’ Subscriber Information Service (SIS) business in a move the company says reinforces its role in the development of advanced advertising solutions at both operator and consumer levels.
RTS – CAMBRIDGE. Channel 4’s Future and Digital Media Ad Sales team are to use viewer data taken from registration profiles to deliver demographic breakdowns of its VOD audiences.
DirecTV is to push ahead with plans to deploy tailored advertising using digital video recorders.
Sky COO Mike Darcey has committed the satcaster to the use tailored or targeted advertising, but has stopped short of giving a date for its introduction, initially slated for the first half of 2011.