The DVB Steering Board has approved the creation of a dedicated group for Targeted advertising. It follows September’s Study Mission Report on the sector.
WPP firm offering cross-platform targetted advertising
A new company is offering advertisers the ability to target multiple platforms.
Sky AdSmart goes live
Sky has launched its new targeted advertising service, AdSmart, boasting an inventory of more than 40 brands.
“Overwhelming uplift” in C4 ad data trial
Channel 4 has revealed the results of its data targeting trial across the 4oD service.
Advertisers dip into Channel 4 targeted data pool
Channel 4 has announced the first batch of clients that have signed to use targeted advertising on 4oD.
BSkyB to launch targeted advertising this summer
BSkyB is to use its connected set-top box inventory to launch targeted advertising to its customer base this summer. [Read More]
- Internet growth marks solid Sky half-year [Read More]
- NOW TV opens up 24-hour Sky Sports pass [Read More]
Sigma SIS purchase boosts Nagra’s advanced advertising
Nagra has acquired Sigma Systems’ Subscriber Information Service (SIS) business in a move the company says reinforces its role in the development of advanced advertising solutions at both operator and […]
Channel 4 unites online ad tools
RTS – CAMBRIDGE. Channel 4’s Future and Digital Media Ad Sales team are to use viewer data taken from registration profiles to deliver demographic breakdowns of its VOD audiences.
DirecTV confirms addressable advertising plans
DirecTV is to push ahead with plans to deploy tailored advertising using digital video recorders.
Sky commits to targeted advertising
Sky COO Mike Darcey has committed the satcaster to the use tailored or targeted advertising, but has stopped short of giving a date for its introduction, initially slated for the […]