Cloud-based advertising platform The Trade Desk has announced a new partnership with Sky Media, the advertising sales arm of Sky.
Channel 4 in Sky AdSmart talks
Sky is reportedly in talks with Channel 4 over including the public broadcaster in its AdSmart platform.
Dates confirmed for Virgin’s AdSmart start
Sky’s AdSmart service will go live on the Virgin Media platform in the UK on July 1, it has been confirmed.
Channel 5 to target adverts with AdSmart
Channel 5 has become the first public broadcaster to take advantage of the Sky AdSmart targeted advertising platform.
Sky AdSmart extends to on demand
Sky is taking its tailored advertising service AdSmart into the satcaster’s on demand services.
Sky AdSmart goes live
Sky has launched its new targeted advertising service, AdSmart, boasting an inventory of more than 40 brands.
Sky AdSmart: Full launch in 2014
Advertisers will be able to serve different ads on Sky1, Sky Sports, Sky Atlantic, Sky Movies, Sky Arts, Sky Living, Challenge and Pick TV, when BSkyB launches its AdSmart service later this year, but the full launch won’t take place until 2014.
Sky Player to carry targeted ads
BSkyB has confirmed plans to run targeted advertising on its broadband-based TV outlet Sky Player. In a note to subscribers Sky said it would be introducing the AdSmart technology from the New Year.