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Channel 4 in Sky AdSmart talks

September 4, 2019 11.42 Europe/London By Julian Clover

Sky is reportedly in talks with Channel 4 over including the public broadcaster in its AdSmart platform.

Filed Under: Newsline Tagged With: AdSmart, Channel 4 Edited: September 4, 2019 11:52

Dates confirmed for Virgin’s AdSmart start

March 27, 2019 15.47 Europe/London By Julian Clover

Sky’s AdSmart service will go live on the Virgin Media platform in the UK on July 1, it has been confirmed.

Filed Under: Cable, Newsline, Platforms, Satellite Tagged With: AdSmart, Sky, Virgin Media Edited: March 27, 2019 18:33

Channel 5 to target adverts with AdSmart

January 27, 2017 10.54 Europe/London By Julian Clover

Channel 5 has become the first public broadcaster to take advantage of the Sky AdSmart targeted advertising platform.

Filed Under: Channels, Editor's Choice, Newsline Tagged With: AdSmart, Channel 5, Sky Edited: January 30, 2017 09:14

Sky AdSmart extends to on demand

January 14, 2015 10.55 Europe/London By Julian Clover

Sky is taking its tailored advertising service AdSmart into the satcaster’s on demand services.

Filed Under: Newsline Tagged With: AdSmart, Sky Edited: January 14, 2015 10:57

Sky AdSmart goes live

January 15, 2014 09.33 Europe/London By Julian Clover

Sky has launched its new targeted advertising service, AdSmart, boasting an inventory of more than 40 brands.

Filed Under: Set-Top Boxes, Top Story Tagged With: AdSmart, BSkyB, Targetted Advertising Edited: January 15, 2014 09:38

Sky AdSmart: Full launch in 2014

February 4, 2013 11.30 Europe/London By Julian Clover

Advertisers will be able to serve different ads on Sky1, Sky Sports, Sky Atlantic, Sky Movies, Sky Arts, Sky Living, Challenge and Pick TV, when BSkyB launches its AdSmart service later this year, but the full launch won’t take place until 2014.

Filed Under: Editor's Choice, Newsline, Top Story Tagged With: AdSmart, BSkyB, UK Edited: February 5, 2013 09:00

Sky Player to carry targeted ads

November 9, 2009 18.11 Europe/London By Julian Clover

BSkyB has confirmed plans to run targeted advertising on its broadband-based TV outlet Sky Player. In a note to subscribers Sky said it would be introducing the AdSmart technology from the New Year.

Filed Under: Newsline Tagged With: AdSmart, Sky Player Edited: November 9, 2009 19:19

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