NDS is leading a $20 million (€14.81m) investment round in advanced advertising solutions provider BlackArrow. It has also formed a strategic alliance with the San Jose-based venture to offer an […]
The promise of targeted advertising – will it happen?
With advertising income for free-to-air broadcasters dropping worldwide, is there a future for more targeted, personalised as well as on demand interactive advertising? In the UK, there is the Red […]
Virgin Media to run on demand ads
Virgin Media has announced plans to insert dynamic advertising onto its on demand platform. Advertisements from leading brands including L’Oreal, Sony Ericsson, Kellogg’s and Microsoft will appear around content from […]
MTV ads deal presses Sky Green Button
MTV Networks International has renewed its channel distribution agreement with BSkyB, at the same time moving its advertising sales to Sky Media, a move that is expected to lead to […]
NDS and TNS to measure individual viewing
IBC 2009: Stand 1.A71 The NDS-TNS audience measurement solution designed to track pay-TV audiences has been updated to associate return path data with individuals within a household.
VOD right on target
Advertising insertion into VOD content is the next revenue stream for the cable sector. Julian Clover speaks to Tandberg’s Edward Allfrey.
Volumes deliver for targeted advertising
Video Interview. Growing subscriber interest in on demand content is opening up new opportunities for targeted advertising.In a Broadband TV News/Videonet interview, Edward Allfrey, Business Development Director, Cable, Tandberg Television, […]