RTL Nederland has launched real-time pre-rolls and mid-rolls on the connected TV app RTL XL through the video inventory management platform SpotX.
4 out of 10 Dutch homes watch on-demand
On demand TV viewing is popular in The Netherlands, with four out of ten Dutch households watching via VOD and catch-up TV platforms.
Dutch viewers embrace tablet TV
One our of every four Dutch viewers watch tablet TV, according to the Trends in Digitale Media study from GfK.