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RTL AdAlliance incorporates European businesses

November 20, 2023 09.26 Europe/London By Chris Dziadul

RTL AdAlliance has formally incorporated all its local European businesses into one single entity per market and launches a straight-forward business approach offering simplicity for advertisers and value for publishers.

Filed Under: Editor's Choice, Newsline Tagged With: RTL AdAlliance Edited: 21 November 2023 12:59

RTL AdAlliance partners with Xiaomi

August 30, 2023 12.15 Europe/London By Chris Dziadul

Xiaomi has entrusted RTL AdAlliance advertising sales rights for Xiaomi TV+.

Filed Under: FAST Channels, Newsline, Platforms Tagged With: RTL AdAlliance, Xiaomi Edited: 30 August 2023 13:34

RTL AdAlliance extends The Trade Desk partnership

June 19, 2023 11.19 Europe/London By Chris Dziadul

RTL AdAlliance and The Trade Desk have announced their joint efforts to expand the programmatic buying infrastructure for linear TV advertising across Europe.

Filed Under: Newsline Tagged With: RTL AdAlliance, The Trade Desk Edited: 19 June 2023 11:19

RTL AdAlliance launches data-driven TV profile targeting solution

May 31, 2023 09.25 Europe/London By Robert Briel

RTL AdAlliance provides its advertising clients with a data-driven TV profile targeting solution to reach their target audiences.

Filed Under: Connected TV, Newsline Tagged With: RTL AdAlliance Edited: 31 May 2023 09:25

RTL extends LG ad partnership

April 18, 2023 11.17 Europe/London By Chris Dziadul

LG Ad Solutions and RTL AdAlliance have expanded their exclusive partnership to offer a combined connected TV (CTV) buying approach for data-driven CTV ads within the smart interface of LG […]

Filed Under: Newsline Tagged With: LG Ad Solutions, RTL AdAlliance Edited: 18 April 2023 11:17

RTL AdAlliance hires Iris Ostermaier

December 14, 2022 09.42 Europe/London By Chris Dziadul

Iris Ostermaier has been appointed global CFO of the newly created RTL AdAlliance, effective January 9, 2023.

Filed Under: Newsline, People Tagged With: Iris Ostermaier, RTL AdAlliance Edited: 14 December 2022 09:42

RTL ad sales to be known as RTL AdAlliance

June 21, 2022 11.31 Europe/London By Julian Clover

The combined sales activities of RTL AdConnect, G+J I|MS, and Smartclip are to be known as the RTL AdAlliance.

Filed Under: Newsline Tagged With: RTL AdAlliance Edited: 21 June 2022 11:32

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