RTL AdAlliance has formally incorporated all its local European businesses into one single entity per market and launches a straight-forward business approach offering simplicity for advertisers and value for publishers.
RTL AdAlliance partners with Xiaomi
Xiaomi has entrusted RTL AdAlliance advertising sales rights for Xiaomi TV+.
RTL AdAlliance extends The Trade Desk partnership
RTL AdAlliance and The Trade Desk have announced their joint efforts to expand the programmatic buying infrastructure for linear TV advertising across Europe.
RTL AdAlliance launches data-driven TV profile targeting solution
RTL AdAlliance provides its advertising clients with a data-driven TV profile targeting solution to reach their target audiences.
RTL extends LG ad partnership
LG Ad Solutions and RTL AdAlliance have expanded their exclusive partnership to offer a combined connected TV (CTV) buying approach for data-driven CTV ads within the smart interface of LG […]
RTL AdAlliance hires Iris Ostermaier
Iris Ostermaier has been appointed global CFO of the newly created RTL AdAlliance, effective January 9, 2023.
RTL ad sales to be known as RTL AdAlliance
The combined sales activities of RTL AdConnect, G+J I|MS, and Smartclip are to be known as the RTL AdAlliance.