The combined sales activities of RTL AdConnect, G+J I|MS, and Smartclip are to be known as the RTL AdAlliance.
The rebrand is part of the international rollout of RTL Group’s recently refreshed corporate brand.
“RTL AdAlliance will closely collaborate with Smartclip, TechAlliance and Yospace,” said Oliver Vesper, incoming Chief Digital Officer and Deputy CEO of RTL AdAlliance. “By leveraging technology from Smartclip and the TechAlliance, we will become a one-stop shop for media and tech solutions for our publishers. This allows us to strengthen our digital growth strategy and overall competencies at RTL AdAlliance in terms of product, team, and skillsets.”
The combined company will be headed by CEO Stéphane Coruble with Oliver Vesper, Chief Digital Officer and Deputy CEO.
In addition to already appointed Chief Transformation Officer, Daniel Bischoff, Carine Jean-Jean has been named Communications Director of RTL AdAlliance, while Karine Lippi-Blondin will become Human Resources Director.
RTL AdAlliance will partner with publishers, broadcasters, CTV and streaming services in hyper-local, national, and international sales.
