New consumer research from Leichtman Research Group has found 53% of US households have at least one streaming service from the top 15 direct-to-consumer (DTC) brands, including 67% of all households with Netflix.
Major US pay-TV providers continue to lose subscribers
Leichtman Research Group has found that the largest pay-TV providers in the US – representing about 93% of the market – lost about 650,000 net video subscribers in 3Q 2021.
US majors lose 5 million subscribers
A new study of the US pay-TV market has found the largest pay-TV operators between them shed 5,120,000 in 2020.
Major US pay-TV providers lost about 1,740k subs in 3Q 2019
Leichtman Research Group found that the largest pay-TV providers in the US – representing about 93% of the market – lost about 1,740,000 net video subscribers in 3Q 2019.
Research: 74% of US households have an SVOD service
Almost three quarters (74%) of all US households have an SVOD service from Netflix, Amazon Prime and/or Hulu.
US pay-TV providers continue to lose subscribers
The largest pay-TV providers in the US – representing about 93% of the market – lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018.
31% of US adults watch via a Connected TV daily
New consumer research from Leichtman Research Group finds that 74% of US TV households have at least one internet-connected TV device,
US Pay-TV providers lost 1,325,000 subscribers in 1Q 2019
The largest pay-TV providers in the US – representing about 95% of the market – lost about 1,325,000 net video subscribers in 1Q 2019, compared to a pro forma net loss of about 305,000 subscribers in 1Q 2018.
Major US pay-TV providers lost 2,875,000 subs in 2018
The largest pay-TV providers in the US – representing about 95% of the market – lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
US Pay-TV providers lost 975,000 subs in 3Q 2018
The largest pay-TV providers in the US, representing about 95% of the market, lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017.