Channel 4 has announced the launch of a digital ad sales house, signalling its intention to offer third-party digital content publishers a full ad sales service.
Sky will now be able to sell the BT Sports channels directly to its customers as part of a deal that gives BT TV customers access to NOW TV.
Eight Premier League matches will be played in a new Saturday 19.45 kick-off time from the 2019-20 season.
A leading analyst has described BT’s TV additions as “disappointing” after the telco added just 7,000 new subscribers in the quarter that includes the start of the football season.
BT is to give away Google Cardboard virtual reality headsets as part of its promotional drive for the UEFA Champions League final.
BT has announced plans to distribute this season’s UEFA Champions League and UEFA Europa League finals to a wide audience. They’ll be free to view on YouTube, the BT website, BT Sport channels and the BT Sport app.
BT Sport gained 11,000 new TV customers in the quarter ending March 31.
Delia Bushell is to leave her post as managing director of BT Sport & BT TV after three years with the telco.
BT Sport was the first to market with VR and sees it as the third screen, according to Jamie Hindhaugh, the company’s COO.
BT Sport plans to again show the UEFA Champions League and Europa League finals live on social media and is looking for the right partner, according to John Petter, CEO, BT Consumer.