The number of companies that choose to by-pass the traditional pay-TV operator and instead market their services direct to the consumer are expected to dramatically increase in 2020, a new report claims.
TV viewing habits are shifting from linear TV to online TV, which is accelerating the video streaming market.
As worldwide TV household penetration is quite saturated, the flat panel TV market has been driven by consumer adoption of TVs with higher resolution, larger screen size, and connected and integrated applications and services.
Despite the competition from OTT video services, the worldwide pay TV market has been growing at a steady pace.
OTT video services to climb to US$51.4 billion in 2022 creating more pressure on traditional pay-TV services, according to ABI Research.
Service providers lose $6 to $8 billion annually in revenue to piracy, according to ABI Research’s Content Protection and Watermarking report.
High dynamic range (HDR) features will infiltrate some full HD television sets and help boost 4K’s (UltraHD) momentum.
Virtual Reality standalone services are set to drive market development through compelling content, according to ABI Research, who forecasts that VR device shipments will hit 110m by 2021.
Service providers are decreasing marketing on their cable, satellite, and IPTV products that offer managed quality of service in favour of new products that use over the top (OTT) technologies.
ABI Research says the 4k set-top box market will expand four-fold over the next few years.