The number of SVOD subscriptions [for movies, linear channels and TV episodes – excluding other platforms such as sports services] in North America will climb by 110 million from 160 million in 2018 to 270 million in 2024.
These figures are gross – many homes take more than one SVOD platform.
Digital TV Research forecasts that 77.8% of TV households (94 million) will subscribe to at least one SVOD platform by 2024. The average SVOD household will pay for 2.89 SVOD subscriptions. This compares to 70.0% of TV households (84 million) TV households subscribing to at least one SVOD platform by end-2018. The average SVOD subscriber paid for 1.91 SVOD platforms at end-2018.
Simon Murray, Principal Analyst at Digital TV Research, explained: “Several high profile SVOD launches are imminent. We expect that Disney+ will have 25 million US subscribers by 2024. Apple TV+’s growth will be more modest at 8 million by 2024. This means that Netflix’s share of the total will fall from 37% in 2018 to 25% in 2024 – despite the company adding 10 million subscribers.”