Pay-TV adoption in Germany and the UK has reached 86% and 78% of broadband households, respectively, according to Parks Associates.
Spanish adoption is much lower, with 47% of broadband households receiving only local broadcast channels.
“Spanish broadband households show enthusiasm for online video, with our research showing 54% watch free online video at least once a month, compared to 40% in the U.K. and 26% in Germany,” said Brett Sappington, Director, Research, Parks Associates.
The data also shows that 10% of Spanish broadband households with a pay-TV service plan to change to a new service provider in the next 12 months, compared to 9% in the UK and 4% in Germany.