Amsterdam-based music channel Xite, with the help of video ad serving platform SpotX, is now offering advertisers the possibility to advertise fully programmatically on the television screen.
Strong growth for programmatic video advertising in Europe
Europe wilsee a grow rate of 38.7$ to become a €2bn industry by 2020, according to SpotX, the video inventory management platform for publishers.
Online video revenue boom in Europe
A new study released today by IHS and SpotX found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015.