On Monday, August 1, MTV will turn VH1 Claasic into MTV Classic, on the occasion of the broadcaster’s 35th birthday.
Virgin Media has been using a ‘newsroom’ concept to overcome a share of voice challenge.
MTV Germany has collaborated with Facebook to launch MTV+You, the channel’s first ever show airing live via Facebook – and not on TV.
Sean Atkins has been appointed president of MTV, overseeing all creative and business operations for the youth entertainment brand and its sister networks, MTV2 and mtvU.
MTV has unveiled its network rebrand, changing its tagline from I Want My MTV to I Am My MTV, signaling more social media involvement from the viewers.
Viacom International Media Networks has appointed to brJill Offman as the new MD of MTV UK alongside her role of MD at Comedy Central.
Viacom is to launch its own MTV-branded music and video streaming apps. MTV Play and MTV Trax will be available direct through MTV and bundled with mobile operator packages.
VIMN has expanded its MTV youth and music portfolio in Israel after its existing 24-hour Hebrew-language service split into two separate youth-oriented TV channels: MTV and MTV Music.
MTV says it was again the UK’s number one music destination in 2014 among 16 to 34 year olds.
Finland’s commercial TV network MTV has begun an extensive restructuring of its business and brands.The broadcaster has announced two strategic partnerships, one with Ericsson and one with Valve; and the division of MTV Oy into two entities, MTV Sisällöt and MTV Oy.